Locally owned and operated, Dakota Ridge makes affordable and cute rubber cowboy boots for kids. The brand is modern, youthful, and irreverent, and we were tasked with creating a cohesive voice, taglines, and brand messaging that would reflect as much. The ensuing tone is a direct reflection of the brand's style.
"Our tone is fun, youthful, and endearing without ever being overly sweet or silly. The energy is grounded in youthful earnestness, but sticks to a more timeless definition of childhood: no screens, no overly saturated sentiments—just wild abandon and pure wonder."
What’s happens when Copy That T’s off? You get a Copy hat. Wordplay is one of our studio’s first loves, so a punny piece of merch will always be highly prioritized. Copy That?
A small, back-of-house project, Bar Nonnina is an intimate space tucked down the discreet corridor of a lively restaurant. We created a voice and tone that would complement the sulky, “wine-spilled” interiors, as well as a cocktail list to pair with small plates and a lyrical mood.
"Every aspect of the Nonnina encounter is mirrored in our language. The winding, back-of-house entry point, our rich and verdant color palette, the layered and savory cocktails: our prose is suggestive. Indulgent. A tempting invitation that echoes the experience to come."